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Does your business need a health check?

To any business owner or manager, a healthy business is essential.

And what do we mean by healthy business?

Just as the health of the human body cites a dynamic condition resulting from the body's constant adaptation in regards to changes in business and executive coaching the environment, the concept of business health refers to the same. A healthy business is one that is constantly adjusting and responding to the new challenges and changing times to the environment in which it operates. Healthy businesses run on the ever-evolving process, which continues to improve by moving with the times.

Now all this might leave you wondering how to ensure your business stays healthy? Or what to answer when one asks, 'how healthy is your business?'

That's when the necessity of a business health check comes to play.

What is a business health check?

While running a business, it is often required to identify what is good and bad for your business, the strengths and weaknesses, whether your business is lean enough to adjust to new challenges, where your business is heading, and what strategies to take next etc. And it is a business health check through which you can identify all these crucial elements of a business.

A periodic business health check can not only let you review your current business performance but also identify the factors that might determine your future business performance. And you will get to know how fit for the future your business is!

What areas does business health check cover?

The business health check is a robust process. The following are some of the key areas that business health check covers.

1) Sales and market analysis

    Conducting a business health check, you can cover the area of sales and marketing analysis, including an assessment of your geographic market, possible threats, competitors and opportunities. For example, you can check out your main competitors and find whether you match up with them and understand the market better that you are aiming for. But since this kind of analysis often requires a professional touch, you can seek help from any business coaching and mentoring service provider and ensure proper exploration in this field.

    2) Business strategies and planning

    An annual business health check can let you go through a careful examination of the strategies and planning of your business. Such as, you can get an overview of the following basics.

    • Do you maintain an annually updated business plan?

    • What are your business revenue goals?

    • What are your marketing strategies to market your products or services?

    • Does your business have a succession plan?

    • How do you promote your business?

    • What is your plan to maintain the daily operations of your business?

    3) Financial management

    You can track your expenses and identify how your money is spent through a business health check. You can take a look at the financial statements, including both the past and current years' financial documents and all tax-related documents. From sales registers to the expense and fixed asset documentation, maintaining regular checkups of all these financial records can give businesses a good idea of managing the cash flows effectively.

    4) Employee records

    You can understand whether your current employees are enough to perform all the services your business requires. You can measure the plan you follow to recruit new employees. Such as, you can find in what ways you located your required personals for your business and determine if they were a successful case or not. And depending on that, you can further plan for human capital development.

    5) Customer satisfaction

    You can get an overview of whether your customers are satisfied with your services and product price or not. How are you reaching your prospective customers? What are the strategies you are taking to serve them better? How do you gather real-time insights? All these courses of action can let you measure customer satisfaction. And you can consider taking small business coaching services to get more advanced customer insights while performing a business health check.

    Key benefits of scheduling a business health check

    One thing is clear; the business health check is not about just performance; instead, it is about safety. Because if you don't perform regular checkups on your business health, you might miss the comprehensive understanding of some of the key areas that an organisation needs to fulfil its full potential. And some of its significant benefits include:

    1) Identify new growth opportunities

    Conducting a regular business health check can help you identify your business's potential areas. Such as, you can discover your most excellent potential revenue source or your best target market or highlight the best strategies that accelerate more growth or reach new audiences.

    2) Pinpoint areas with critical issues

    A business health check can help you address any particular problem or opportunity that might be critical to the overall success of your business. For example, if you see a sudden expense in your expenditure, checking all financial sectors, you can identify the expense that is taking up the majority of your cash flow.

    3) Effective management of finances

    You can secure a steady income stream and manage your cash flow effectively with the right financial goal. Because after performing a health check, you can analyse all your business's accounting reports and financial statements. And this will let you can prepare everything ahead of time, from budgeting to accounting to tax planning.

    4) Realign your business strategies and plan

    After reviewing your planning and strategies, you can track your success against your plan and find out the tactics that worked and didn't work. And this will help you adopt new strategies and readjust your current plan and goals.

    5) Highlight areas of risk

    A health check can break down the big picture by identifying your risks and preventing your company or organisation from employing any risk management. From operational to financial, legal to safety, you can find and mintage any risks before it becomes an issue.

    Seek local expertise for your business health check

    A business health check is a necessary part of your business growth and success, keeping your business thriving for years to come. The primary purpose of a health check is to give an insight into your own business. And to make sure your business grows all around, you need an excellent business health check that professional coaching and mentoring services can provide because they will provide services under experienced professionals who can give a better and external perspective of your business.

    Ernstver Consulting specialises in business health checks is one of Melbourne's business coaching and mentoring service provider, to which you can turn to perform a health check of your company. The health check program is designed in a way to give your business the very best of health.

    Take your business to the next level